NBME Self-Assessments were historically seen as something to determine readiness for the USMLE Step 1 and Step 2 CK exams. When NBME wanted to expand usage and educate their audiences on the other benefits Self-Assessments offer, they turned to us.
I helped them turn anxiety-provoking readiness checks into empowering learning tools through campaign copy that enabled medical students to see self-assessments as their secret weapon, not their judgment day. All creative drove to this landing page, which helped students understand how to get the most out of Self-Assessments.
